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Paper vs. Online

January 6, 2009

So, as I’ve said before, my parents have a large New Year’s Day party every year. Usually, my mom spends months (ok, maybe weeks) planning and designing a holiday card that does some play on the changing year. The card is made with card-stock, and then inside, there is a velum invitation to the party, so that she can send cards to people she doesn’t want to invite. This year, in an effort to save the printing costs, and to be more green, my parents decided to do the card/invitation online. Firstly, the general design concept was much harder to do elegantly. Second off, because my parents invite so many people, in addition to the people they simply send holiday regards to, many people found that the e-card (which is what it was in effect) ended up in their junk or bulk folder, rendering it un-read. I mean, do you read your junk folder?

So here are the questions: we all send invitations, some online, some on paper. What’s your preferred method, and why? How do you get around things like spam-blockers and junk filters if you send invitations by e-mail? Or do you use a third party system, like Evite? Maybe you prefer the events page on Facebook, or tweet the details to your friends? Does your method change depending on how large the party/gathering is going to be? If you’re inviting more than 100 people for an open house, do you send invitations on paper, and then invite 200 people to a kegger on Facebook? I’d love to hear it all!

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One Comment leave one →
  1. January 6, 2009 10:27 pm

    To be quite honest, I don’t plan large social events, but I have clients who do. I always suggest a strategy that fits the audience, and not necessarily the client’s needs or ability. If the goal is to reach a target number, then you need to ask the question, “which method(s) will produce the best results for the least amount of time and money”.

    Envisioning the great time your family produces, I would say there are a lot of people that are repeat visitors and dare I say look forward to the event. They would be the ones to ask, at the beginning of the event (registry) or during maybe.

    I personally would subscribe to a feed (blog, newsletter, feed) or become of a member of a group to get updates from groups that put on events like the one you mention, but only if I enjoyed the first time experience.

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