Skip to content

A good list

December 3, 2008

The following is for those of you who don’t read the New York Times. It’s a list by Stuart Elliot, and it made me laugh heartily. 

Is ‘On Sale’ the Greeting of the Season? And Other Questions

1. Is there a more appropriate symbol for how the holiday shopping season is shaping up than an advertisement for the Tse clothing store, which appears in The New York Observer, that is composed of the name of the shop, its address and telephone number and the words “on sale” repeated 128 times?

2. With all the merchandise celebrating the election of Barack Obama, how long will it be before some entrepreneur notices that he received 365 electoral votes and introduces a commemorative 2009 Obama Elector-a-Day calendar?

3. Should Bette Midler consider releasing a follow-up to her 1976 album, “Songs for the New Depression”?

4. Does a certain former pitching star for the Los Angeles Dodgers know about a software company in Britain named Kofax?

5. Will Citibank have to change its slogan, “Citi never sleeps,” because it now suggests that anxious executives, worried about solvency, are staying up all night?

6. Now that Intel is already promoting the next “Star Trek” movie, which the Paramount Pictures division of Viacom plans to release in summer 2009, will the filmmakers return the favor by adding to the cast a crew member of the Starship Enterprise named Chip?

7. After General Motors, stung by the criticism of its use of corporate jets, asked the Federal Aviation Administration to block the public’s ability to track one plane, will some clever engineer design a version of the G.M. OnStar service to enable drivers to follow all flights to Washington by automotive executives seeking bailouts?

8. Are the new USA Today Travel Zone shops in airports, licensed by the Gannett Company, divided into four sections (and five on weekends)?

9. After everything the American economy has been through this year, does the United States Mint really believe that the best way to entice people to buy proof sets of 2008 coins is to run ads that begin with the phrase “They’ll remember this year forever”?

10. Did readers of the December issue of Glamour magazine, part of Condé NastPublications, enjoy the delicious juxtaposition on the cover of a photograph of the pin-thin actress Nicole Kidman next to a headline that read “Eat What You Like”?

11. Did Ocean Spray decide to forgo running commercials on a holiday special the company will sponsor on the ABC Family cable channel because the title, “Cranberry Christmas,” suggests the spots would probably be redundant?

12. Will shoppers looking for the Tim Tam brand of cookies now being imported into the United States by the Pepperidge Farm division of the Campbell Soup Company go home instead with the Tam Tam brand of crackers sold by Manischewitz?

13. Are efforts by the pianist Lang Lang to be taken more seriously as an artist undermined by his name appearing in ads for Montblanc watches as “Lang Lang™”?

14. When executives at the Publishing Corporation of America chose Spry as the name for their new Sunday newspaper supplement “celebrating the vitality in all of us,” as it proclaims on the cover, did anyone remind them that Spry was the name of a brand of vegetable shortening, sold by Lever Brothers, that competed against Crisco?

15. Why does a new campaign for the Coolpix S60 camera sold by Nikon feature the young actors Leighton Meester and Ed Westwick from the CW series “Gossip Girl” but refer to the program not by name, only as “one of prime time’s hottest shows”?

16. Granted that a new campaign for the Chicken McNuggets sold by McDonald’s is aimed at the younger consumers who frequent fast-food restaurants, was there not a less juvenile way to refer to the fans of the product than to call them “Nuggnuts”?

17. How many Young & Rubicam advertising executives do double-takes when they see the covers of magazines like Soap Opera Digest, Soap Opera Weekly and CBS Soaps In Depth — which typically abbreviate the title of the soap opera “The Young and the Restless” — and read headlines like “Shake-Up at Y&R”?

18. How eager will fans of the Jonas Brothers be to respond to an ad in The New York Post, urging them to watch “a juicy interview with your three favorite guys” on the Poptracks blog, when the newspaper described the brothers’ new book, “Burning Up: On Tour With the Jonas Brothers” as “their new album”?

19. If S. C. Johnson & Son prides itself on being “a family company,” as it declares in commercials and print advertisements, why in some campaigns does it attack competitors like the Clorox Company by name?

20. How soon will it be before the executives at the American International Group who were responsible for approving the ad theme “The strength to be there” tell an advertising columnist, “You ask a lot of questions for someone from Brooklyn”?

Advertisements
One Comment leave one →
  1. December 5, 2008 2:29 am

    Great topics. Thanks for collecting them! Keep on bloggin’, if I can help, don’t hesitate to reach out. 🙂

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: